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Server-Side Tracking Vs. Pixel Tracking - Which is Better?
Tracking conversions throughout numerous platforms is a daily struggle for eCommerce marketers. As personal privacy guidelines get stricter and web browsers limit tracking abilities, precise information comes to be tougher to record.


Pixels are simple to set up, however can be obstructed by advertisement blockers and privacy tools. That's why online marketers are turning to server-side monitoring remedies like Meta's Conversion API.

Advantages of S2S Tracking
Server-side monitoring (S2S Tracking) is a data collection method that takes the concern of gathering and refining customer details off the customer's browser. This leads to better performance, enhanced individual experience, and the capability to follow information personal privacy laws.

By loading a tracking script directly on the server, S2S tracks interactions without depending on third-party cookie or pixel tags. This makes it less vulnerable to mistakes because of web browser limitations and advertisement blockers and supplies a lot more control over what information is shown to each supplier.

It additionally makes it possible for organizations to classify information features based upon objective and lawful premises, that makes it less complicated to follow information personal privacy regulations. Nonetheless, applying S2S Tracking calls for a huge financial investment in software and hardware in addition to specialized workers. This makes it a costly choice for smaller brands. Furthermore, the initial setup can be time-consuming. However, once the system is running, it can supply exact information to all advertising and marketing networks in real-time.

Advantages of S2S Postback URL Tracking
Consequently, it delivers dependable conversion tracking for iGaming affiliates to maximize projects, minimize lost ad spend and increase ROI. It also offers premium precision and dependability compared to Pixel Tracking which is why it's the preferred approach for the majority of associate platforms, networks and online marketers.

Pixels are easy to set up as they just need a piece of HTML code in the conversion page, however they are usually restricted by web browser limitations (e.g. cookie-blockers and Safari ITP) resulting in imprecise monitoring and less accurate attribution. On top of that, pixels can be conveniently blocked by ad-blockers, leading to personal privacy worries for individuals. S2S is a much more reliable and exact monitoring method that eliminates cookie-based constraints and makes sure user information defense while likewise commission tracking software providing boosted safety features for fraud avoidance. This makes it a terrific choice for high-stakes projects and app installs where a precise conversion matter is vital. S2S can also supply a lot more accurate acknowledgment information for mobile campaigns and advertisement shipment.

Drawbacks of S2S Pixel Monitoring
Pixel tracking works by positioning a piece of HTML code on your internet site that sends out data to the advertisement platform. It's reasonably simple to set up yet is prone to safety and security risks like being obstructed by ad blockers and being inaccurate as a result of web browser setups like limiting third-party cookies or Apple's Intelligent Tracking Avoidance (ITP).

Server-side tracking bypasses these constraints by sending conversion details directly from the analytics system's server to the customer's gadget. This improves monitoring accuracy and enables businesses to record offline conversions such as telephone call or in-store purchases. Server-side tracking is additionally a lot more secure and assists businesses abide by strict information protection legislations like GDPR or CCPA.

As privacy plans become a lot more limiting and web browsers limit tracking abilities, marketers require a better method to check their campaigns. This is why extra online marketers are changing away from pixels towards advanced analytics server-side tracking.

Verdicts
Server-side tracking is the means to go for data-driven advertising and marketing. It bypasses browser limitations, advertisement blockers, and privacy setups to collect and send real-time conversion information to analytics platforms. It is a lot more reliable, safe, and exact than pixel tracking and uses businesses a lot more control over their information collection processes.

With ad barring and privacy policies obtaining much more stringent, marketers are searching for choices to traditional pixel tracking. Server-to-server monitoring is one alternative that offers considerable advantages over pixel tracking. It's even more durable, future-proof, and allows you to catch a bigger amount of conversion data across systems. Nonetheless, it requires a significant financial investment in infrastructure and technical experience. Thankfully, options like RedTrack deal prefabricated servers that can integrate with significant analytics systems without the need for comprehensive advancement sources.