How To Leverage Influencers In Performance Marketing Campaigns

Server-Side Tracking Vs. Pixel Monitoring - Which is Better?
Tracking conversions across multiple platforms is an everyday battle for eCommerce marketers. As privacy guidelines get stricter and web browsers restrict tracking abilities, exact information comes to be harder to capture.


Pixels are easy to set up, however can be obstructed by advertisement blockers and personal privacy devices. That's why marketers are turning to server-side tracking options like Meta's Conversion API.

Advantages of S2S Tracking
Server-side monitoring (S2S Tracking) is an information collection approach that takes the burden of collecting and processing individual info off the customer's internet browser. This brings about better performance, improved user experience, and the capability to abide by information personal privacy guidelines.

By filling a monitoring manuscript straight on the web server, S2S tracks interactions without relying on third-party cookie or pixel tags. This makes it less vulnerable to mistakes because of web browser limitations and advertisement blockers and supplies a lot more control over what information is shown to each supplier.

It additionally makes it possible for organizations to classify information features based upon objective and lawful premises, that makes it less complicated to follow information personal privacy regulations. Nonetheless, carrying out S2S Tracking calls for a huge financial investment in software and hardware in addition to specialized workers. This makes it a costly choice for smaller brands. Furthermore, the initial setup can be time-consuming. Nonetheless, once the system is running, it can supply exact information to all advertising networks in real-time.

Advantages of S2S Postback URL Tracking
Consequently, it delivers dependable conversion monitoring for iGaming associates to enhance campaigns, decrease squandered ad spend and raise ROI. It additionally uses remarkable accuracy and reliability compared to Pixel Monitoring which is why it's the recommended technique for a lot of affiliate platforms, networks and marketers.

Pixels are very easy to establish as they only require a piece last-click attribution of HTML code in the conversion web page, nevertheless they are typically limited by browser constraints (e.g. cookie-blockers and Safari ITP) causing unreliable tracking and less specific acknowledgment. Additionally, pixels can be easily blocked by ad-blockers, bring about personal privacy issues for users. S2S is a far more trustworthy and precise tracking approach that gets rid of cookie-based restrictions and ensures customer information protection while additionally supplying improved security attributes for scams prevention. This makes it a great selection for high-stakes campaigns and app installs where a specific conversion count is important. S2S can additionally provide much more specific acknowledgment data for mobile projects and ad delivery.

Negative Aspects of S2S Pixel Tracking
Pixel tracking functions by placing an item of HTML code on your web site that sends information to the ad system. It's fairly easy to establish however is prone to security dangers like being blocked by advertisement blockers and being inaccurate because of internet browser setups like limiting third-party cookies or Apple's Intelligent Monitoring Prevention (ITP).

Server-side monitoring bypasses these limitations by sending out conversion info straight from the analytics system's server to the individual's device. This boosts tracking precision and allows organizations to catch offline conversions such as phone calls or in-store deals. Server-side tracking is likewise more safe and secure and helps organizations adhere to rigorous data defense legislations like GDPR or CCPA.

As personal privacy policies come to be much more restricting and web browsers restrict tracking abilities, marketing experts need a far better way to check their campaigns. This is why a lot more marketers are moving away from pixels towards advanced analytics server-side tracking.

Verdicts
Server-side tracking is the means to go for data-driven advertising and marketing. It bypasses browser limitations, advertisement blockers, and privacy setups to collect and send out real-time conversion information to analytics platforms. It is a lot more reliable, safe, and accurate than pixel tracking and supplies businesses a lot more control over their information collection processes.

With advertisement barring and privacy policies getting much more rigorous, marketers are trying to find choices to conventional pixel monitoring. Server-to-server monitoring is one option that supplies substantial benefits over pixel tracking. It's even more durable, future-proof, and allows you to catch a bigger quantity of conversion data throughout systems. However, it needs a substantial investment in facilities and technological proficiency. Luckily, remedies like RedTrack offer ready-made web servers that can incorporate with major analytics platforms without the requirement for considerable development resources.